Archive for July, 2008
Getting Burned by Just Listed and Just Sold Postcards?
July 21st, 2008 Categories: Agent Productivity, Top Producer Software
I have spent thousands of dollars on Just Listed and Just Sold postcards to the surrounding neighborhood of my listings and have experienced a very low response rate.
I have often thought I was burning money throughout my real estate career on wasteful print advertising and marketing.
Before now, all of the solutions were pretty much the same and only varied by price and quality. In the past I have used a handful of solutions which would automate the process of sending just listed and just sold cards to surrounding homes of my listed properties.
With little response rate, and the costs so high, I am eager to cut this marketing expense and shift those dollars to something that was working for me. I am getting more responses from my real estate blog.
In a timely fashion, I was happy to learn that Top Producer had come out with their new Just Listed and Just Sold solution that in my opinion could generate a higher response rate. (That’s Leads Folks..Leads turn to sales).
The Top Producer Just Listed and Just Sold Postcard is different because it offers the recipient an offer code and instructions to receive real time sales data for comparable homes. When they enter their information and offer code you get the lead.
This offer and response method may prove to be the key difference needed to obtain a higher response rate. This could just be the solution that could dowse out the flames and save some of these wasted marketing dollars. 
What I really like is that the lead comes sourced automatically in your Top Producer Database where you can easily launch a prospecting plan including delegating tasks to your team.
Summarized, here are some details regarding the Top Producer Just Listed and Just Sold Solution:
- Automated postcard campaign for your just listed and just sold properties.
- Select from 100-1000 cards to addresses around the property.
- Postcards direct the consumer to www.featuredhomeprice.com and to enter a offer code from the postcard to see more information about the listing.
- Consumers responding get more information about the listed property and are offered a Market Snapshot.
- The agent can see who responds and can track their response rate.
So far I see the main benefits of the Top Producer Just Listed and Just Sold Postcards as:
- Its automatic so it’s easy.
- It is cost competitive with existing solutions and I believe it will have a higher response rate.
- The service adds value to your seller clients and provides valuable information.
- Price includes the mailing list where postcards are sent to
In order to take advantage of this technology solution from Top Producer you will need to have a Top Producer 8i account and a Top Connector license. To order either of these please contact me at 888-447-9651 or click Order Top Producer.
| Currently 1 Comment »