Is your Blog a Moon or a Star?
February 21st, 2008 Categories: Real Estate Blogging
These pictures were taken by me last night during the lunar eclipse.
When I first decided to explore the universe of blogging I knew it would enhance my business, and offer an adventure. I spent a lot of time and effort learning about blogging. I have since launched two blogs since December. I even started working for the premier real estate blogging consulting company, The Real Estate Tomato. I have already received leads from both blogs, and I have had fun doing it.
The most important thing I learned was that a Blog is the opposite of your typical real estate website.
A Blog is a Moon, not a Star!
A typical website is set up as a marketing piece to attract your attention. It’s a virtual brochure with no opportunity to participate. The focus is the agent’s experience, service, or listings. The author expects you to revolve around this site as your ultimate source of information. In the solar system of real estate, there is no shortage of “stars” fighting for your attention. In fact, there are so many stars, you can name your own! 
A blog revolves around the reader, not the other way around. The reader attracts the blogger by their demand for the truth and a relevant insight to the real estate market. Our future generations expect syndication of information and don’t have time to check in for more. Furthermore, as the reader, you can participate and drive the content by commenting and using social networking.
Successful bloggers realize they must revolve around the reader. If they do, the reader will admire their moon, just like we admire Earths Moon.
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