Archive for February, 2008
Is your Blog a Moon or a Star?
February 21st, 2008 Categories: Real Estate Blogging
These pictures were taken by me last night during the lunar eclipse.
When I first decided to explore the universe of blogging I knew it would enhance my business, and offer an adventure. I spent a lot of time and effort learning about blogging. I have since launched two blogs since December. I even started working for the premier real estate blogging consulting company, The Real Estate Tomato. I have already received leads from both blogs, and I have had fun doing it.
The most important thing I learned was that a Blog is the opposite of your typical real estate website.
A Blog is a Moon, not a Star!
A typical website is set up as a marketing piece to attract your attention. It’s a virtual brochure with no opportunity to participate. The focus is the agent’s experience, service, or listings. The author expects you to revolve around this site as your ultimate source of information. In the solar system of real estate, there is no shortage of “stars” fighting for your attention. In fact, there are so many stars, you can name your own! 
A blog revolves around the reader, not the other way around. The reader attracts the blogger by their demand for the truth and a relevant insight to the real estate market. Our future generations expect syndication of information and don’t have time to check in for more. Furthermore, as the reader, you can participate and drive the content by commenting and using social networking.
Successful bloggers realize they must revolve around the reader. If they do, the reader will admire their moon, just like we admire Earths Moon.
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Top Producer 8i Finally Here!
February 7th, 2008 Categories: Top Producer Software
All new subscribers signing up with Top Producer Systems going forward will get the new version which provides many enhancements.
The word is that existing subscribers will not be automatically converted to the new version. This process is expected to be phased in at a later date in order to manage the process smoothly. New training will also be announced and I will have those details to share with you as well.
To get the latest news about Top Producer subscribe to my E-newsletter.
Preliminary Pricing for Top Producer 8i (subject to change)
- Top Producer 8i Agent License $39.95/month
- Success Suite $249.95/month w/$249 Setup Fee
- Market Builder Bundle $194.95/month w/$149 Setup Fee
- Market Snapshot Bundle $99.95/month w/$149 Setup Fee
- Complete Web Bundle $89.95/month w/$149 Setup Fee
- Top Producer 8i Web Bundle $64.95/month /$99 Setup Fee
As you can see, prices have risen just slightly, but I assure you the increase is worth it.
I have been using TopProducer8i for several months now and have been part of the beta testing. I am glad to answer any questions you may have about Top Producer an how it can help your business. If you are looking for personal advice on which Top Producer products to chose,or you are looking for high level training, please contact me. I can offer one one one training as well as web based training.
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Top Producer Announces LivePost for Keller Williams
February 7th, 2008 Categories: Top Producer Software
In a much anticipated announcement, Top Producer has released their first version of LivePost.
Top Producer LivePost gives subscribers the ability to print letters, postcards, or flyers, in either mass quantities or in single items, and then send them to a third party company for printing and distribution.
For now, the product will be available to the Keller Williams branded version of Top Producer and will include the agent ProManage content as well as the Market Center/Team Leader Content.
Features of Top Producer LivePost
- Any template or letter contained in the LivePost category can be used.
- Print 1,10, or 100’s of pieces with the same per piece rate.
- Direct Fulfillment through Post Nexus.
- Automatic Merging of Contact Information.
- Click and Send, Cut out the Middle Man. Don’t worry about Postage, its covered!
- Review an online proof before sending
Top Producer LivePost Pricing
- There is one time activation fee of $99. (Does not include printing and postage)
- Printing and Postage fees vary and can be found in “My Pricing” in Account Admin.
Steps to Sign Up for Top Producer LivePost
- Contact me at 1-888-447-9651 to discuss
- Fill out my Top Producer Order form. Fill out as existing subscriber and check Live Post in A La Carte section.
- Create an Account with LivePost
- Download and install the necessary print drivers
- Access LivePost and begin printing.
Top Producer LivePost will officially launch on Feb 15th but will be available tomorrow, February 8th. I noticed last week that the LivePost content was already located in the presentation library, go check it out. Stay tuned for more information on LivePost as it develops.
As always, if you are in need of Top Producer training give me a call. I can sit down with you one on one or conduct webinar training for those located further away.
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